Food by Fire

Sector

Food & Beverage

Scope

Identity

Team

Agency: Friday Creative
CD: Craig Brown
Copy: Katy Clook
Photography: Nancy Zhou

Food by Fire is Christchurch’s hottest catering and events company, offering four sizzling mobiles and a pile of chef-crafted menus to choose from.

An off-shoot from a successful Wood-Fire Pizza business, FBF brings the same flavour with more of the heat. The brand takes inspiration from practices of old, harking back to hand-cut lino style illustrations, a strong serif logo type with a modern twist and a primary font that's inspired by roman letterforms carved into stone. Tied together with a limited, bold colour palette and a rather sadistic sense of humour, FBF is sure to get your ears burning and tummy rumbling.

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