WeCare

Agency: Brand Potential

Healthy Looks Good on You

Nutrition & Santé is European market leader in dietetic products, sports nutrition and organic food. With an impressive portfolio of brands such as Céréal, Gerlinéa, Modifast and Isostar we were tasked to reposition their weight management brand WeCare. With everchanging views on weight control and healthy eating patterns WeCare felt the need for change. A new brand positioning, visual identity and packaging had to make the brand feel fit for the future.