Campaign identity, programme, marketing material
Agency: Base Two
CD: Sean McGarry
Chamber Music New Zealand offers an annual, nationwide, season of international classical music concerts. The 2016 theme ‘Kaleidescopes—International Elegance’ is described as a season of ‘boldness and brilliance’, so naturally, a daring, vibrant aesthetic was chosen to showcase the campaign.
The two colour palette of deep navy, juxtaposed with an intense neon, was chosen to establish a sophisticated, energetic feeling which reflects the dramatic sound of this years’ musicians. Each artist is portrayed through a series of geometric shapes, reflecting and repeating in a psychedelic manner to encompass the ‘Kaleidoscope’ theme.