IT, Small Business
Identity, Web Design, Brand Collateral
Agency: Friday Creative
CD: Craig Brown
Copy: Katy Clook
When your Mac flips out it’s Ezimac Sales & Support that saves your bacon. Although the proposition for the brand platform concept was all in the name, a more inspiring one was at our fingertips. Command was the key.
Command makes things happen. Command makes life easy. Command undoes the f*** ups. Command became the logo and everything Mac-flavoured followed.