First Law




Identity, Website, Collateral


Agency: Friday Creative
CD: Craig Brown
Copy: Katy Clook

First Law is a modern law firm that offers top-of-the-line legal services in new and innovative ways. As well as their standard legal services, First Law also offers fixed-fee services and utilises new technologies so that clients can access their offerings on their own terms, whether that be digitally or face-to-face.

As First Law is the first of its kind in New Zealand, we wanted it to be a unique brand that stood out amongst the sea of corporate royal blue and gold law firms. A sliding puzzle idea was developed to showcase this concept of flexibility, accessibility and responsiveness, backed up with bright, unconventional colourways and personality plus team photos. The outcome? A refreshingly original law firm that balances approachability and professionalism with unrivaled poise.