First Law




Complete rebrand, name, identity, website, collateral


Designed during my time at Friday Creative, overseen by Craig Brown. Messaging and tone of voice created by Katy Clook.

First Law is a modern law firm that offers top-of-the-line legal services in new and innovative ways. As well as their standard legal services, First Law also offers fixed-fee services and utilises new technologies so that clients can access their offerings on their own terms, whether that be digitally or face-to-face.

As First Law is the first of its kind in New Zealand, we wanted it to be a unique brand that stood out amongst the sea of corporate royal blue and gold law firms. A sliding puzzle idea was developed to showcase this concept of flexibility, accessibility and responsiveness, backed up with bright, unconventional colourways and personality plus team photos. The outcome? A refreshingly original law firm that balances approachability and professionalism with unrivaled poise.

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