Identity, Illustration, Collateral
Agency: Friday Creative
CD: Craig Brown
Riccarton Primary School is a full primary (years 1-8), based in Christchurch, New Zealand. Their mission is to support young students to become respectful, responsible, real learners.
What started off as a one-off project, creating a mural for one of the outdoor walls at the school, quickly turned into a fully functional brand platform. This illustrated alphabet speaks to the schools ethos of celebrating differences and individuality. Each letter is its own interest, a sport, an art, a culture, even a food. The vibrant colour palette brings the letters to life and the playfulness creates not only a visually engaging brand, but an engaging learning tool for the students.